In our previous two posts (Part 1, Part 2), we discussed that a team has legitimate reason to change its name if it relocates cities or has a name that can be seen as insensitive, especially for politically reasons. Here, we reveal our third and final reason as to when it’s okay for a team to change its brand.
Continue reading “When Should A Sports Team Rebrand aka Change Its Name – 3/3” »
We watched our fair share of the NCAA basketball tournament. Anyone who spent a decent amount of time jumping between the four channels to catch as much action as possible, also couldn’t help notice the handful of commercials on continuous cycle.
One in particular is a very good Southwest Airlines commercial. Great visuals, great accompanying song and a good direction for branding, except we couldn’t help but feel we had seen this one before. After a little digging, we present to you: Southwest Airlines versus SNHU.
Continue reading “Scene It First: Southwest Airlines vs. SNHU” »
In our previous post on Sports Team Rebranding, we began the discussion as to when a sports team should rebrand and change its name. Our first point was if and when a team relocates from one city to the another. For this second part in our three part series, we’ll discuss the next reason when a team should change its name.
Continue reading “When Should A Sports Team Rebrand aka Change Its Name – 2/3” »
With the continuing tug-of-war over the NBA’s Sacramento Kings’ pending sale to a group looking to keep the team local, or a competing group looking to relocate the team to Seattle and possibly renaming them the SuperSonics, we at The InStar Group thought we would chime in with our thoughts as to when a team should or shouldn’t consider changing its brand name.
Continue reading “When Should A Sports Team Rebrand aka Change Its Name – 1/3” »
Along with the popular 12 days of Christmas is the lesser known 12 Rules of Holiday Advertising, which change year over year. Below is a list of the 12 from this year, 2012.
We all know products can transform our lives. If you’re a techie, perhaps you speak of your life in “pre-iPhone” and “post-iPhone” terms. And while we may say the products and brands in our daily lives may “transform” us, we are of course speaking figuratively. That is unless you are part of a recent crop of brands who’s television commercials show how their products can transform us – literally.
It seems the well received Old Spice ad “The Man Your Man Can Smell Like” is still influencing other brands several years removed from originally taking the ad world, and general commercial viewing public, by storm.
Copycats have been many, but the real trend is not necessarily a manly spokesperson oozing testosterone as they tell you about their product, but rather the overall manly positioning of the brand itself. In some cases, it makes sense. In others, it leaves you scratching your head.
Here at The InStar Group, we do a lot of work on developing a company’s brand, which in the beginning stages involves brand name, brand tagline and logo work. After completing our Branding 101 Series, we discovered there is one concept that continues to be overused in many corporate taglines. The word “life” and it’s various forms, are rampant throughout taglines, so much so, you may not even realize how often they are being used.
Continue reading “When Will Life Die: The Most Overused Concept in Taglines” »
In time for the upcoming Memorial Day holiday, each state has been airing their series of commercials in support of the national “Click It or Ticket” campaign. Similar in tone to past commercials speaking on behalf of drunk driving, we ask the question: Do these commercials have the right balance in tone, delivering their serious message amidst comedy?
Here at The InStar Group, we’ve spent a lot of time writing articles covering the wider spectrum of the marketing world. Of all the topics, the one piece that we seem to discuss and undertake the most with our clients, is a company’s brand. So, we thought we’d take a step back and cover all of the elements that comprise a company’s brand, also referred to as “Corporate Brand Identity.”
